tl;dr

AI is taking over shopping

Big Idea: 25% of shoppers already use AI. That number will skyrocket as AI eats more of the economy.

Quick Win: We analyzed the top 10 supplement listings on Amazon. They have 3 things in common.

Deal Flow: Dr. Squatch, Rhode, Touchland, and others sold! See below for a list of e-commerce deals large and small.

AI Tidal Wave

AI is now a shopping platform

25% of shoppers now use AI in their buying journey. We expect that to grow to 80% quickly.

Why so fast?

Startups like ChatGPT are adding shopping features. Shopping incumbents like Amazon and Google are adding AI features. Even if customers don’t ask for AI, AI will be deciding what products to show them.

1. ChatGPT now drops shoppable product cards into everyday chats. No ads, no scrolling, just “Add to cart.”

2. Perplexity launched a Merchant Hub where your feed, not your keyword bids, decides if you’re shown.

3. Google’s AI Answers quietly began embedding full product tiles inside results, skipping SERP clutter altogether.

4. Amazon Rufus chatbot will cover $711 billion of merchandise this year, or 85% of its catalog.

Operator Takeaway

AI will only recommend a few options tailored to that user and that situation. Current listings are not AI optimized. Those who move early have a first-mover advantage.

Deep Dive

How do I make ChatGPT recommend my product?

You made your product page for humans and search engines, but AI consumes info differently.

We made a 6-page playbook to get AI tools to recommend your product. To build this playbook, we interviewed experts from Amazon and Google and crawled releases from top AI tools like ChatGPT.

Here is a glimpse. You need to consider 3 pillars.

Why it compounds: When structure, feeds, and quotable copy line up, AI surfaces your product more and cite you as the source. Brands are already seeing visits to their page from AI tools!

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Quick Win

What we learned from the top 10 Supplements on Amazon

We took a deep dive into the top 10 bestselling supplements on Amazon. Here’s what we learned, and how you can use it to level up your listings.

What do customers want?

We can narrow this down to 3 main archetypes:

• Gym Bro Starter Pack — Think protein, creatine, and pre-workout.

• Hot Girl Tummy Issues — Gut health, bloating, and digestion.

• Insomniac’s Dilemma — Melatonin, relaxation, and stress relief.

If your product addresses one of these, lean into it. If it doesn’t, think about how you can reposition it. There is clearly demand.

How they win

• Plain and simple: Most listings look almost identical. Blue packaging for men, pink for women, and black for gym products. The same clean, minimalistic design dominates.

• What stands out?: 70% of listings mention the number of servings in the title and image. Turns out, “100 servings” is way more appealing than “5000g.”

• Trust badges: 90% of the top listings include them. The most powerful badge? “Sold at Whole Foods.” Make sure your product has legitimate credentials or certifications to build credibility.

How should smaller sellers compete?

• Main images that stop the scroll. Adding ingredients, badges, or pops of color can help you stand out from the crowd of minimalist images in the top 10.

• Focus on the basics: Add the number of servings in both the title and images. Don’t make customers guess what they're getting.

• Add legitimacy: Use trust badges, certifications, or comparisons to bigger brands to show you mean business.

• Get crisp on your positioning: Are you another protein powder? Or the one that doesn’t cause bloating? Use ‘us vs. them’ graphics to establish yourself as a peer with top brands.

• Get bold: If you’ve got the stomach, redesign your packaging to create a main image that pops. Use vibrant colors, beautiful design, and align with popular wellness trends (e.g. protein, fiber, prebiotics).

Run This Play:

• Get a free audit of your visuals in 60 seconds from Pixii’s Amazon Listing Grader.

• It checks for must-have visuals (including those mentioned above) and tells you what to do next

• You can also run it on competitors ;-)

Deal Flow

Late June

Gems Worth Your Scroll

• ChatGPT Search Query Extractor: peek under the hood of LLM product search.

• Coatue: A deep dive into how AI is reshaping consumer behavior with compelling insights on AI usage and its rapid growth.

• Joe Kiernan on LinkedIn: 25% of people now use AI for shopping. Check out his post for more insights.

That’s it for this week.

You subscribed because you prefer sharp insight over noise. Reply with questions or teardown requests, and we’ll see you next Tuesday.

Monte
CEO, Pixii.AI